My approachto coaching
There’s probably never been more information available on bodybuilding than there is now.
Studies, podcasts, coaches, experts, social media, and a different opinion everywhere you look.
Yet I’m not convinced it’s actually made people any better at bodybuilding. If anything, I think a lot of people have become more confused about what they should be doing.
People are constantly questioning their training, their nutrition and whether the latest bit of information means they need to change everything.
The idea behind The Bro Coach is pretty simple.
Take what works from the old school, combine it with what genuinely adds value from the new school, and apply it to the individual.
I’m not anti-science, and I’m certainly not suggesting we ignore new information. Quite the opposite.
I believe education is incredibly important. But I also believe there’s a huge difference between understanding information and knowing how to apply it.
Some old-school ideas have been improved upon. Some were probably wrong. But plenty of those methods built incredible physiques decades ago, and they continue to do so today.
Equally, just because a new study suggests something might be better doesn’t mean we suddenly need to abandon everything that’s already working.
That’s where I believe experience becomes invaluable.
I’ve spent years training, experimenting, observing, making mistakes, learning lessons and refining my approach.
Not just on myself, but through working with hundreds upon hundreds of different people, all with their own genetics, abilities, lifestyles, goals and challenges.
Every client I’ve worked with has added to that experience.
My knowledge doesn’t just come from what I’ve read. It comes from what I’ve lived, what I’ve done and what I’ve helped others achieve.
And the purpose of combining that education with experience isn’t to pretend I know everything.
It’s to be able to look at all the information available, understand what actually matters, and work out how best to apply it to the person standing in front of me.
What that meansfor you
When you work with me, I don’t want you constantly worrying about whether the latest podcast, study or social media post means we need to change your training, your diet or your entire approach.
You’ve got one coach and one plan, built around you and your goals.
My job is to take responsibility for making that plan work.
To give you structure, direction, accountability and the confidence that what you’re doing has a purpose.
We’ll monitor your progress, make changes when they’re needed and keep building on what works.
If something comes along that I believe can improve your results, we’ll use it.
If it doesn’t, we’ll carry on doing what we’re doing.
Changes are made because they’re needed, not simply because something new has become popular.
Whether your goal is to build as much muscle as possible, get into the best shape of your life, improve your health and wellbeing, or step on stage with the best physique you can possibly bring, the approach is the same.
Understand the individual.
Build the right plan.
Apply it consistently.
Adapt where necessary.
And get the most out of the process.